North Memphis

Shelby Forest General Store – Living and Loving a Legacy

In Downtown Memphis, workers are making final touches to the faux barn wood and tin roofing that will become part of an outdoor utopia that’s poised to bring about great change for the Uptown and Pinch areas of Downtown. Some say the impact of the new Bass Pro Shops in the Pyramid will have a much more far reaching effect.

Just a short drive (22 minutes, precisely) from the world’s first pyramid-shaped outdoor paradise is an honest to goodness, bona fide outdoor wonderland – Meeman Shelby Forest State Park.

Between the two main entrances to the 13,400 acre park, on the corner of Benjestown and Bluff, stands a small wood frame building. Like the many trees that canopy this building, it’s withstood the elements and stood the test of time.

For the past 81 years, this building has been the home of Shelby Forest General Store – a genuine remnant of days-gone-by, standing almost completely in its original Depression-era form.


Shelby Forest General Store as it appears today. The nearby MLGW water tower stands as a reminder of how close the store actually is to the city. Everything else serves as a reminder of how far away it is, all the same.

Emmet and Dixie Jeter, its original owners, opened the store in the summer of 1934 as a dry-goods store offering “a little bit of everything.” For several years, the Jeters resided in the back two rooms of the store. They later built a home across the street. A school, Jeter Elementary (Justin Timberlake’s elementary school) is still a mere stone’s throw from the store and the old Jeter home.

As the decades passed, a grill was added – making the General Store a gathering place for Jeter neighborhood residents. It became a one-stop-shop for various sundries, hot food, cold beverages, good friends, and the most current gossip.

The sign on the pole out front is only 20-30 years old. However, the pole itself  is original to the Depression-era.


For over 69 years the General Store was owned by the Jeter and McFarland families (Dixie Jeter was a McFarland by birth). Eventually, the family began leasing the store to others who operated it. However, in 2003, the store’s future became in question when it was put up for sale.


And this is where the story of this old country General Store gets even more interesting.

In 2003, some thought the store would be demolished, possibly to build a more modern gas station. But that wasn’t in the cards.

Insert hard working, city slickers, the Ammons family.

East Memphis financial advisor, Doug Ammons had visited the park and the store with a client a year before it was put up for sale. When the for sale sign was posted in front of the store, Doug’s client called him and asked him to come with him to view the commercial property, which also includes a 2,700 square foot log cabin and 3.1 wooded acres.

Doug’s second visit to the store would change his and his family’s lives forever.

Despite the fact that he’d never operated a retail location or restaurant before, Doug was immediately smitten by the charming old store. His client passed on the opportunity. However, Doug spent all night running numbers based on sales information the store’s operator gave to him. The next day, he spoke to the store’s out-of-town owners and vowed he’d do all he could to make the store his and his family’s.

A few months later, Doug convinced his wife Kristin to make the move from East Memphis to Shelby Forest. They purchased the store, the log home, and the 3.1 commercially zoned acres that came with them. Though Doug continued to work as a financial advisor for one year after purchasing the store, the family embraced the monumental change that was moving from a life in the city, a corporate job, coaching their daughters’ sports teams, and leading their scout groups to a life that revolved around running the store – 7 days per week, 363 days per year.


Doug says, “I don’t believe in coincidences. I don’t believe in predestination. I believe in hard work, perseverance, and a higher power I choose to call God. It was no coincidence we ended up here. And when we got here, we were absolutely committed!”


Doug says that, in purchasing the store, he went against the common business principle that you don’t make a business decision based on emotion. “This deal, purchasing and operating this store, is such an enigma. Without emotion, you don’t have passion. Passion is what prepares you for the unexpected, for when nothing goes as planned. You need passion to be able to persevere, no matter what a day brings. Passion is what drives all this.”

Doug and Kristin, who he calls “51% of this authentic Mom-and-Pop operation (him being the other 49%),” changed very little when purchasing the store. A few things were brought up to code. A new sign was added to the front of the building. The old porch was expanded.

Also, a 16′ x 16′ room that housed only a bait cooler and a pegboard with a few spoons on it (this was once one of the two rooms that made up Emmet and Dixie Jeter’s in-store home) was converted to a seating area with re-purposed booths, authentic tin roofing for walls, and a fresh coat of paint. With this room conversion, the General Store’s Friday Night Steak Night was born.


For the past 12 years, Doug and Kristin have operated the store with a vigor and an enthusiasm that’s nothing short of awe inspiring. This store and the people who frequent it have greatly impacted Doug. He becomes visibly emotional when speaking of the “old guys who’ve sat on this porch, the ones who are no longer with us. Those guys represent the spirit of this store.”


“You can see the tension leave people when they come in the store. You can see their stress melt away as they bask in the spirit of this rare jewel. There’s a sense of relief in their voices when they tell us, ‘We’re so glad you’re still here.'” says Doug.





When asked, “What’s next?, Doug laughed. “I don’t know,” he said.

“For the store, though its legacy is complicated, its opportunities are endless.”

Doug refers to the store as “a classy beacon of yesteryear.” He becomes visibly excited when talking about the bridge being built over the Loosahatchie that will connect Shelby Forest and the store with downtown, I-69, growth in Millington, and the Migratory Bird Flyway.

He believes the 2,700 square foot log home on the property could one day be a bed and breakfast, a fishing and hunting lodge, or a steak house.

Though the store isn’t currently up for sale and though Doug says he and Kristin, “Are here til’ they’re done and they’ll keep having fun,” he believes someone with the right vision and the right resources could do amazing things with the store, the log home, and the 3.1 wooded acres. He also argues with people who say he and Kristin “are the store.” “The store was kicking before we got here and will keep on kicking long after we’re gone,” he says.

As our conversation nears a close, Doug’s eyes once again fill with tears as he discusses the impact the store had on his two daughters, who both delivered their senior impact speeches “on the store and how it had provided purpose in their lives.”

The Ammons’ Journey: “The is a love story of two hard-working, middle class people who stumbled upon this opportunity and went on a journey with this grand old heirloom.”

Doug concludes by saying, “Our children are our greatest legacy. Our legacies also lie in the random acts of kindness we perform when no one is looking and in trying to leave this place better than we found it.”

Though he and Kristin are still having fun at the Shelby Forest General Store, he hopes the next owners get the emotional return on the store that they’ve gotten. “In order to do so, they have to be willing to make an emotional investment. They’ll have to invest emotionally in order to get this kind of emotional return. Right now, Kristin and I consider ourselves the luckiest people alive. We’re right here in Heaven without the funeral,” he says.

There’s just something about this place.

Shelby Forest General Store is located at 7729 Benjestown Road (from Downtown – North on Thomas/Highway-51 to Watkins. Follow the signs) and is open 7 days per week from 6:00 a.m. to 5:00 p.m., except for Friday nights, when they extend their hours until 8:00 p.m. for Steak Night.

Shelby Forest General Store:

(901) 876-5770,

Images in this post by photographer Philip Murphy

By Samantha Hegenheiser-Finley

I'm a lifelong Memphian and an alumna of "Nutbush, the Neighborhood." I love Indian food and lifting heavy things. I usually use a lot more words than this. If we ever meet for coffee, you'll see what I mean.

29 replies on “Shelby Forest General Store – Living and Loving a Legacy”

J Yuma, I’m not sure. I’ll check out the full menu board when I’m there later this week.

Yes! I just checked on this. Fried bologna is still on the menu, listed under “House Favorites.” Just $3.49!

Thank you Samantha for such a well written story on a legacy in our neighborhood. Most of us have lived here all our lives and are very proud to call it home. Shelby Forest is a GREAT area for families to visit for a safe fun time. You can visit the park, check the store for your picnic items, hike the trails, enjoy the beautiful views, and relax. Thank you again and I wish you much luck in your writing. Very impressive!

Thanks, Lisa. The day I did the interview for this article, I visited with Doug and Kristin for 3 hours. I really got a good “feel” for the store and for the Ammons family. I am glad I was able to capture at least a little of the heart of this wonderful place and the family who oversee it in this little post.

Once you meet Kristin and Doug you will become lifetime friends as I did! I don’t get there as often as I’d like to but I am always welcomed with a genuine hug. The Ammons are so special, and they make you feel so special. Go there for great food and a cheer-up. Friday night steak night is a real treat. 🙂

Larry, I agree. I’ve only met them a few times but feel the same way.

Hi! I’m not trying to be critical. Your write up on the store was spot on until you said it was leased by friends and the sold in 2003. My dad and mom (Chuck and Elizabeth Hurt) owned Shelby Forest General Store from 1988- 1995. The way the store looks now, with the exception of the last room added for dining, my dad did. When my dad purchased the store, it was in dyer need of repairs and a facelift. My dad restored it to the old style feel you experience when you walk in. I just wanted to give you a little more information on your story. Thank you for taking and interest in the store that was my second home. Most of my childhood memories are of the many long days I spent with my parents at Shelby Forest General Store!

Scarlett, thanks for your feedback. Again, the Ammons bought the store in 2003. They told me the store was owned and operated by “a Jeter or close friend of the Jeters” until they purchased it. I knew the original Jeters did not own the store until the Ammons purchased it. Are your parents related to or associated with the Jeters? If not, I may need to do a little additional research. I will make a public correction if there are errors in the story. Please give me a little more information. I will also look at renovations done to the store in the past. It’s possible the Ammons were not aware of all renovations.

If you want the whole story, ask the man in the background of the photo of the front doors from the inside, whittling. Johnny was there when I started working there in 87 and still there when I left in 2013. He’s been a Shelby Forest fixture and store cornerstone for more years than anyone. Also, after the Hurts sold the store (Great people by the way) the Hodges owned and worked it till Doug and crew came along. Brenda and Dennis Hodges and the boys continued the Hurts legacy and made everyone welcome, weather they spent a penny, or just sat on the front porch drinking a cup of coffee.

Samantha, we are not related to the Jeter’s nor did we know them until my dad bought the store. Although, we did have the opportunity to get to know Mrs. Jeter very well. I believe the name of the owners before my dad were the McFarland’s. They lived in the log cabin next door. My dad could tell you much more than I can. You may contact him. His name is Chuck Hurt, Jr. His email is or call him at 901-497-9618.

Scarlett, thanks again. I will definitely contact your Dad. I will also take a look at the Shelby County Register’s website for documentation of the building’s ownership. This is a rather small detail. However, it’s a historical detail. I want to be sure to get all those right. I’ll keep you posted and let you know when I update the post (or post a correction to the post).

I don’t know Scarlett but I did know but I did know Daniel and David I assume her brothers and Chuck did run the store for a number of years.

Waiting on a reply from Scarlett and her Dad (looking for more info). Also, making a trip to the Memphis Library this week to look up more info on the “lineage” of the store.

Shelby Forrest General Store was originally “Tony’s Grocery” when my parents owned & operated it many years ago. As a teen I worked in the store and have such great memories of incredible friends like Rubye, Johnny & Bill. Enjoy life and be grateful for the blessing in your life. This post is in loving memory of William (Bill) C Pittman who was my best friend and died after battling cancer at the young age of
19 years old.

Thanks for your feedback, Tammy. It seems so much of this store’s “lineage” has been lost. The Jeter’s, sadly, both passed away in the last 10 years. Doug and Kristin, the current owners, knew them but not terribly well, as the Jeter’s didn’t live in this area the last several years of their lives. They told me all they know about the store and what they know to be true. The quote in the story that states the store was always owned and/or operated by a Jeter family member or friend seems true, as it seems the Jeter’s befriended everyone who operated the store until they relocated and, later, passed away. I will post and update to this story soon. However, sadly, I am sure I won’t be able to tell the whole story of this wonderful place (THANKS to everyone who’s posted here and filled in some holes for me and others). I certainly wish those old walls could talk. Oh, what a story they’d tell. ‘And, yes, rest in peace to your dearly departed friend, Tammy.

I’ll weigh in here and back up Tammy Mullins. My Name is Keith Mattila and Tammy is my sister. We worked in the store for our parents and made great memories. Justin Timberlake was but a wee lad buying penny candy from behind the counter. The history of that store seems questionable, having worked there many years ago. I remember fish fries, alligator fries, mountain oysters, and fried bologna sammiches. You name it we cooked it, mostly after hours with friends and family. I lost the corners of of each of my thumbs on the meat slicer. We cleaned it of course. I got fired every year during deer season. And rehired right after deer season was over. Tony’s Grocery was what it was called then, and I cut Mrs., jeter’s grass every week. She lived across the street. She paid me 10-15 bucks and all the pickled banana peppers I could carry home. There’s a lot more to tell, but I’ll stop here,. The people in that area know what’s what, at least the ones who are still around. I remember the conversation my parents had when talking about buying that store many years ago. Pop voted no and Mom voted yes. And that was that. I could go on and on, but that’s just history.

I worked with Paul At International harvester. Used to come by the And have chips and a Coke on Saturday And get the latest gossip

Ricky and Dennis Hodges also owned the store. I’m pretty sure they are the ones that sold it to Doug.

I am 79 now. I enrolled at E.E.Jeter Elementary when I was in the 4th grade and would have been about 10 in about 1950. I remember some of my teacher’s names from back then. In 4th grade it was Mrs. Douglas Ferguson,5th grade Mrs Stokes,,8th grade Mr. Woodard. Some of my classmates were Robert & Linda Hodges, & Marilyn Ruth Crume & C.B. Smith. I live in Orange Park,Fl. now and have been a Realtor for the past 40 years. Am still in good health and would like to visit the old hometown (Locke,Tenn) & what was Jeter’s General Store once more. When I was a boy, Emmet Jeter ran the store and he and his wife and daughter,Dixie,Lived across the street. Mrs. Jeter was seldom in the store.

In addition to Emmet and Dixie Jeter, does anyone remember Squire Jeter? I believe he was Emmet’s father and he used to drive a little black coupe puffing a pipe and driving at fast walk speed,about 20 Miles per hour down Old Benjestown Rd. We kids used to run alongside his car and keep up as long as we could. Her never acknowledged us, just puffed his pipe and looked straight ahead as he drove.
At the general store there was a candy shelf when you entered on the left where I spent many of my quarters which were supposed to be used for my lunch money. Out front there was a hand pump for dispensing kerosene.
The Jeter’s daughter,also Dixie, and I took music lessons from a Mrs.Jordan and each Christmas we were in her recital at the ritzy Parkview hotel,where she lived, in Memphis. Dixie would accompany me as I sung and mangled Christmas songs.
I’ll as remembrances as I can. William “Bobby” Livesay

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