“The new Britling “Self Service” restaurant is a distinct innovation, a definite step forward. It’s the ‘if you want it done well — then do it yourself’ saying molded out to fit the eating game. No! No! Not that you cook your own meals — you do not. You select them from our exceedingly wide and varied menu of wholesome home-cooked dishes, and so they are, if strict adherence to the customs and precedents of home kitchens will give those enticing flavors relished by all who still remember the feasts of their childhood.”
That came from a 1922 Dallas Morning News article regarding the soon to open Britling Cafeteria, a place people referred to as “Britling’s.” Birmingham and Memphis birthed the first of Britling Cafeterias. In 1921, Memphis opened their first location on Madison and the second in 1938 on Union. It was an innovative and delightful way of dining, packaged with the assurance of valued nutrient consumption. Their slogan, “Good Food Is Good Health,” you would find imprinted upon menus and matchbooks.
Quite naturally, Britling’s became a Sunday lunch tradition and today has the honor of claiming Gladys Presley, the mother of Elvis, as one of their former employees. It also imprints a gladdened memory for those who enjoyed its food and service. “Going to a cafeteria was a big deal because it was new and Britling’s was the premiere cafeteria of Memphis.“ Vicki Jackson tells us when asked about life downtown. She didn’t live downtown but she and her siblings would save up money to enjoy a day’s adventure there. As a kid, Britling’s was a specially memorable place for Vicki because, “Everything was displayed so colorfully and you could get your dessert first!”
For real, Vicki. You know, I’m not a kid but there’s still something about a cafeteria that enchants me. Though the concept is no longer new, it still exists. While Britling’s may have experienced its decline due to fast food restaurants just like the dinosaurs encountered asteroids, Piccadilly serves a colorful display daily to families with diverse palates. And naturally, Sunday hosts a line of fine suits and hats which I claim is evidence of a possible tradition passed on.
Though, I shall say a venue more inventive of the concept is a place called Lunch Box Eats. Located in downtown Memphis, Lunch Box Eats serves nutritional and diverse comfort food options on a tray and you can enjoy a game like Connect Four or Jenga while you wait! Genius.
To discover where the name Britling came from and a bit more great history of this cafeteria ASK VANCE – What Did H.G. Wells Have To Do With Britling Cafeterias?