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Better Than Sliced Bread: The Wonder Bread Bakery

In Downtown by Caitlin L. Horton2 Comments

The Wonder Bread bakery was a Memphis icon for both sight and smell. Located at 400 Monroe Avenue, the bakery once sent the warm, inviting scent of baking bread wafting over one of Memphis’ most unique neighborhoods, The Edge. The now-vacant 184,393-square-foot building features a charming mix of hand-painted and neon signage. The Memphis facility was built in 1921, the …

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The Holiday Inn Great Sign

In Guest Posts, North Memphis by Caitlin L. Horton0 Comments

Many of you have asked us about the Holiday Inn sign. Today, we’re pleased to bring you a guest post exploring the history of this iconic sign by Caroline Mitchell Carrico, Exhibits Design Coordinator at the Memphis Pink Palace Museum. Without further ado, we present the Holiday Inn sign… In 1951, Memphis businessman Kemmons Wilson took a vacation that changed …

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Memphis Street History: Sam Cooper Boulevard

In East Memphis by Brenda Wilkerson13 Comments

Like many Memphians, I log a lot of miles on Sam Cooper Boulevard, the stretch of I-40 between East Parkway and the junction with I-240. I’ve always wondered about the man behind the name. If you have, too, prepare to be impressed by his life and legacy. Sam Cooper grew up in the Pinch District of Memphis, the son of …

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Faux Retro: Park Cosmorama

In East Memphis by Brenda Wilkerson0 Comments

When you pull into the parking lot of the Park Cosmorama strip mall, you might assume the large sign greeting you is from the era of The Jetsons. But, surprisingly, the Park Cosmorama sign isn’t a relic – it was installed at the turn of this century. Built sometime in the 1950s, this strip mall on Park between Mendenhall and …

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A Balton Sign Tour

In Midtown by Rebecca Phillips0 Comments

Balton Sign Co. has had their hands on many great and recognizable signs in and around Memphis, including the giant letters that stand on the storefront of Ross and Hollywood Feed. But more interestingly is discovering how many signs they’ve worked on, including several we are researching for this book. Beginning in 1875 under the name Balton & Sons Sign …

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A Selection of Fading Ads

In Random by Caitlin L. Horton0 Comments

So there’s this blog full of eclectic wonder called Messy Nessy Chic that I really love. I could get lost for hours (but I don’t… willpower y’all!) This post documenting the “ghost signs” photographed by Derek Stenborg was too good not to share, especially here. Painted ads are always catching my eye. I bet they catch yours too! Check out …